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One Pavilion, multiple experience

Client

Pepsi&Co

Services

Adaptive Exhibit System
Immersive Visitor Experience
Rendering & modeling design

Year

2020
overview At Expo 2021 Dubai, the Acqua Fina Pavilion was designed to inspire, educate, and showcase innovative solutions for water conservation and sustainability.’

Pepsi&co is committed to promoting sustainable water management and raising global awareness about the importance of this vital resource. As part of a landmark initiative at Expo x Dubai 2021, they required a dynamic solution that could seamlessly transform exhibition spaces into immersive, interactive installations. This flexible approach allowed PepsiCo to effortlessly showcase and promote their latest brand innovations, engaging visitors with cutting-edge visual narratives and real-time updates.

The work
Not just water
not just a pavilion

Collaborating closely with the creative team behind the Water Pavilion’s vision, our solution featured a dynamic modular design system with a suite of immersive digital elements. This adaptive framework enabled the seamless creation of multiple interactive experiences, all unified under a cohesive architectural and storytelling approach.

That was only half the challenge: the Acqua Fina Pavilion faced numerous cumbersome, manual processes in managing its interactive exhibits and visitor engagement. We streamlined these operations with tailored, intuitive solutions that enhanced the overall experience.

Recycled Materials with Environmental Impact
A standout feature of the pavilion is its use of recycled materials—such as ropes crafted from reclaimed plastic—which not only set a new design standard but also convey a powerful environmental message.
Technology and Interactivity at the Core
The pavilion leverages advanced digital technologies to transform the visitor experience: real-time interactions, striking lighting effects, and dynamic movements weave a visual narrative that captivates and engages the audience.

At RomArte we built a custom design solution that enables our team to effortlessly generate bespoke interior presentations and design portfolios. This innovative system gives us complete creative control while saving time, money, and unnecessary hassle. It requires no advanced Interior skills—just pure design intuition—and transforms what was once a complex, multi-step process into a streamlined, automated workflow, so we can focus on crafting truly transformative spaces.

The RomArte team consistently delivers effective solutions and innovative ideas, turning the seemingly impossible into reality. They go above and beyond, always thinking outside the box even under tight deadlines.
Their outstanding customer service and prompt responsiveness have made managing multiple projects stress-free. We remain continually impressed by their professionalism, creativity, and exceptional quality of work.

  • Rob Jonson
  • Senior Marketing Manager
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